Daniel Arias is a Creative Director at El Joint, with over 10 years of experience crafting impactful campaigns across various industries, including automotive, banking, fashion, telecommunications, retail, and health. They have led creative initiatives for brands such as BMW, MINI, BYD, and Banisi, yielding significant results, such as a 30% conversion rate in digital strategies and a remarkable 798% growth in new clients for Banisi within the first year. Daniel has also authored "Otra Vez Sin Brief," a book that sparked a cultural conversation around mental health in the creative industry, achieving over 500K organic impressions. They are currently pursuing education at Universidad Latina de Panamá.
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