ElasticRun is a B2B eCommerce platform for rural India

Opening up newer possibilities for brands to make their products available to rural consumers.

ElasticRun extends the reach of the brand's direct distribution networks to deep rural markets. It enables access to a set of net new stores and customers for the brands, which were not accessible through the traditional distribution networks. ElasticRun network helps eCommerce companies reach the customers in far flung rural areas through its crowdsourced logistics network. The rich transaction data generated on ElasticRun platform enables financial institutions to bring in a large number of rural stores as their SME customers. The same set of data further helps the brands to sharpen their marketing offerings to the rural markets.

The deep reach is made possible through the ElasticRun technology platform that enables a “no capex” and “variable cost” crowdsourced logistics network. Through its rural Kirana network, ElasticRun platform would channel trade, finance and data of $600 Bn consumption in India.

ElasticRun was founded by Sandeep Deshmukh, Shitiz Bansal and Saurabh Nigam in 2016. It is backed by multiple marquee investors.

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Elastic Run

Elastic Run's headquarters in Pune, India

Sandeep Deshmukh

Saurabh Nigam

Parantap Bhattacharya

Sachin Meshram

Krutika Dole

This department focuses on guiding and managing various operational functions to ensure effective team performance and productivity.

Leadership Operations

This department manages and oversees sales activities and operations to drive performance and achieve business goals.

Sales Operations

This department focuses on the design, development, and implementation of engineering solutions.

Engineering Department

The Operations Management team at ElasticRun is responsible for overseeing and optimizing the company's logistics and distribution processes to ensure efficient delivery of products to rural consumers. This team coordinates with various stakeholders to manage the crowdsourced logistics network, streamline operations, and leverage transaction data for improving service offerings. By implementing effective strategies and solutions, they enhance the reach and operational capabilities essential for accessing untapped rural markets.

Operations Management

This department is responsible for overseeing and directing sales operations and strategies within designated zones.

Sales Management

This department oversees organizational operations and strategies to drive performance and achieve goals.

Elastic Run

Org chart

Teams

Leadership Operations

Sales Operations

Engineering Department

Operations Management

Sales Management

Management

Offices

Elastic Run

Org chart

Teams

Leadership Operations

Sales Operations

Engineering Department

Operations Management

Sales Management

Management

Offices

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