ElasticRun is a B2B eCommerce platform for rural India

Opening up newer possibilities for brands to make their products available to rural consumers.

ElasticRun extends the reach of the brand's direct distribution networks to deep rural markets. It enables access to a set of net new stores and customers for the brands, which were not accessible through the traditional distribution networks. ElasticRun network helps eCommerce companies reach the customers in far flung rural areas through its crowdsourced logistics network. The rich transaction data generated on ElasticRun platform enables financial institutions to bring in a large number of rural stores as their SME customers. The same set of data further helps the brands to sharpen their marketing offerings to the rural markets.

The deep reach is made possible through the ElasticRun technology platform that enables a “no capex” and “variable cost” crowdsourced logistics network. Through its rural Kirana network, ElasticRun platform would channel trade, finance and data of $600 Bn consumption in India.

ElasticRun was founded by Sandeep Deshmukh, Shitiz Bansal and Saurabh Nigam in 2016. It is backed by multiple marquee investors.

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Elastic Run

Elastic Run's headquarters in Pune, India

Sandeep Deshmukh

Saurabh Nigam

Salil Chinchore

Parantap Bhattacharya

Veena Chandar

Sachin Meshram

Praveen Ch

Krutika Dole

The Engineering and Technology team at ElasticRun is responsible for developing and maintaining the technology platform that powers the company's innovative crowdsourced logistics network. This team of skilled engineers, architects, and data scientists works collaboratively to enhance software capabilities, optimize data analytics for better market insights, and ensure seamless integration of services that connect brands with rural consumers. Their efforts enable efficient operations and scalability, driving the company’s mission to revolutionize eCommerce in deep rural markets.

Engineering and Technology

The Operations Management team at ElasticRun is responsible for overseeing and optimizing the company's logistics and distribution processes to ensure efficient delivery of products to rural consumers. This team coordinates with various stakeholders to manage the crowdsourced logistics network, streamline operations, and leverage transaction data for improving service offerings. By implementing effective strategies and solutions, they enhance the reach and operational capabilities essential for accessing untapped rural markets.

Operations Management

The Leadership Team at ElasticRun is responsible for setting the strategic direction and vision of the company, ensuring alignment across various departments to drive growth in rural eCommerce. They leverage their extensive expertise to innovate the technology platform, enhance operational efficiency, and expand brand reach in underserved markets. With a focus on collaboration and data-driven decision-making, the team works to harness the power of crowdsourced logistics, ultimately enabling greater access to products for rural consumers while unlocking opportunities for brands and financial institutions.

Leadership Team

The Operations Team at ElasticRun is responsible for optimizing and managing the logistics and supply chain processes that facilitate efficient distribution to rural markets. They oversee procurement strategies, ensure timely delivery of products, and leverage transaction data to enhance operational performance. By coordinating with various stakeholders and utilizing advanced technology, the Operations Team plays a crucial role in expanding brand reach and improving service delivery within ElasticRun's crowdsourced logistics network.

Operations Team

The Sales and Marketing team at ElasticRun is responsible for driving the adoption of the platform among brands seeking to penetrate rural markets in India. They work to establish and nurture relationships with potential clients, utilizing rich transaction data and insights to tailor marketing strategies that effectively engage rural consumers. By expanding the reach of brands through innovative sales techniques and collaborations, this team plays a crucial role in enhancing the availability of products in previously untapped areas and facilitating the growth of the rural economy.

Sales and Marketing

The Human Resources Team at ElasticRun is focused on fostering a dynamic and inclusive workplace that supports the company's mission to connect brands with rural consumers. They manage talent acquisition, employee development, and performance management, ensuring that the right skills are in place to drive the company’s innovative logistics and eCommerce initiatives. Additionally, the team enhances employee engagement and well-being, facilitating a culture that aligns with ElasticRun’s strategic goals and values.

Elastic Run

Org chart

Teams

Engineering and Technology

Operations Management

Leadership Team

Operations Team

Sales and Marketing

Human Resources Team

Offices

Elastic Run

Org chart

Teams

Engineering and Technology

Operations Management

Leadership Team

Operations Team

Sales and Marketing

Human Resources Team

Offices

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