Ravikumar Narayanan

Ravikumar Narayanan is a seasoned Consumer Insights professional currently serving as the Director of Strategy & Insights at Elastic Tree. With an extensive background, including leadership roles at Dynata, Kantar Worldpanel, and Nielsen, they have consistently excelled in delivering high-impact projects that align consumer understanding with business strategies. Ravikumar previously held positions as Insights Director at IMRB International and Associate Director at The Nielsen Company, where they focused on quantitative research in the CPG domain and media studies. They are also a member of the MRSI Professional Standards Committee, contributing to the advancement of market research in India. Ravikumar holds a B.E. in Agricultural Engineering from Tamil Nadu Agricultural University and an MBA in Marketing from the University of Madras.