David Goff is an experienced technology leader currently serving as the MSP & Alliances Lead for UKI at Elastic since May 2024. Prior to this role, David worked at Criterion Networks as the Sales Leader for EMEA GTM, where responsibilities included developing the route-to-market strategy for regional expansion in the SaaS space. Previous experience includes heading sales at WhiteSpider, focusing on Software Defined Networking, and a lengthy tenure at Cisco from January 2001 to May 2022, where David held multiple leadership positions including Head of Enterprise Networks for UKI and Manager of Product Specialists, driving strategies for Cisco’s Digital Network Architecture and facilitating organizational digital transformations.
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