Eric B. is a seasoned digital marketing professional with extensive experience in search engine optimization and digital strategy. Currently serving as a Senior SEO Program Manager at Elastic since May 2022, Eric previously held roles such as SEO Program Manager and Digital Optimization Manager at ON24. A notable tenure at IBM from February 2016 to October 2021 as Global Senior Digital Strategist involved managing the Digital Net Promote Score (NPS) web experience program for the security division and collaborating with international teams to enhance website performance. Eric holds a Master of Science in Global Innovation Management from NC State University Graduate School and a Master of Science in Global Luxury Management from SKEMA Business School, as well as a Bachelor of Arts in Organizational Communication from Queens University of Charlotte.
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