Elective
Christoffer Johansen is an experienced engineering leader currently serving as the Head of Engineering at Elective since February 2021, where responsibilities include mentoring a cross-functional team and overseeing multiple product teams to align with company goals. Previously, Christoffer co-founded treefort.io and held positions as Lead Software Engineer and Senior Software Engineer from January 2019 to January 2022. At CI Direct Investing, formerly WealthBar, from January 2015 to February 2021, Christoffer contributed as a Full-Stack Software Developer, enhancing web client and advisor apps, with the company being acquired by CI Financial in 2019. Additional roles include instructor at RED Academy and teaching assistant at Lighthouse Labs. Christoffer began a career at Prizm Media Inc. as an Account Executive and later at Apple as an Apple Solutions Consultant, achieving significant sales growth. Christoffer holds a Bachelor of Business Administration in International Business from Capilano University and has completed specialized training in sales management and leadership at Apple.
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