Aline Basani

Aline Basani, MSc, is an experienced professional in trade marketing and retail operations, currently serving as Head of Trade Marketing at Electrolux since October 2022. Aline's responsibilities include developing online and offline trade channel strategies, designing the Perfect Store program, managing trade category strategies, and analyzing sales and operational KPIs for informed decision-making. Prior to Electrolux, Aline held leadership roles at Allied Brasil, where responsibilities spanned full retail operations for Samsung Stores, as well as marketing and trade marketing initiatives. Aline's previous experience includes senior marketing positions at Lenovo and Samsung Electronics America, contributing to significant brand positioning and market share growth. Aline holds an MBA in Marketing from FGV and an Executive Master’s degree in Business Administration from FIA Business School.