Ananda Lein is a seasoned User Experience Researcher currently working at Electrolux Group since 2024, previously contributing to Viaplay Group and serving as a Senior User Experience Researcher at Ericsson from 2019 to 2022. Ananda has led multidisciplinary teams and managed projects using Agile methodologies at ilegra and has provided freelance consulting in service design and UX research. They hold a Master of Business Administration in Creative Industry from Universidade do Vale do Rio dos Sinos and a Bachelor's degree in Social Communication from UFRGS. Ananda is continuously expanding their knowledge through a summer course in Innovation at CUOA Business School.
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