Ashfaq Khan

Ashfaq Khan is a seasoned professional in product management with extensive experience in the consumer electronics and home appliances sectors. Currently serving as Global Category Manager for Water Care at Electrolux Group since April 2022, Ashfaq leads the global water care product category and reports to the Global Head of Product Management. Previously, Ashfaq held the position of Regional Category Manager for APAC and MEA at Electrolux, where responsibilities included establishing a new vertical for water purification and managing the Electric Instant Water Heaters and Water Dispenser categories. Earlier roles included Lead Product Manager for Laundry and Dish at Midea Group, where Ashfaq focused on high-growth categories for the CEEMEA region, and Data and Analytics Transformation Lead, implementing data analysis tools like Power BI and Tableau. Ashfaq's career at Electrolux began as a Junior Product Manager, progressing through various roles since joining in 2018 after completing a master's degree in Business Management from Edinburgh Napier University and a bachelor's degree in Chemical Engineering from the American University of Sharjah.