Betsy Salas

Betsy Salas is an experienced professional in brand strategy and content management, currently serving as the Global Head of Content at Electrolux Group. With a background that includes roles such as Brand Strategy & Content Director and Product Marketing Director for Fabric Care in the EMEA region, Betsy has cultivated expertise in marketing and content development. Prior experience includes a position as Sales Support Specialist for Trane Central America at Ingersoll Rand. Betsy holds a Bachelor’s degree in Business Administration from Universidad del Norte, earned between 2003 and 2008.