Frida L.

Frida L. is an accomplished marketing professional with extensive experience in global marketing management, particularly within the consumer goods and food industries. Currently serving as Global Marketing Manager - Innovation at Electrolux since August 2022, Frida leads innovation efforts at a global level for the Care category, focusing on strategic organizational shifts. Prior to Electrolux, Frida held roles such as Global Product Portfolio Manager and Nordic Brand & Portfolio Manager at Lantmännen, where responsibilities included product portfolio management and brand strategy for various channels. Experience also includes brand management at Parks and Resorts Scandinavia AB and brand development roles at Unilever. Frida's educational background includes degrees from Lund University, Sveriges Marknadsförbund, and Medieinstitutet, with ongoing professional development in marketing.