Jonas Friedel

Jonas Friedel is an accomplished European Category Manager at Electrolux Group since September 2015, with full P&L ownership of the European Washing Machine business (~500m€) and the Washer-Dryer and Built-In Laundry business (~150m€). Key responsibilities include developing and executing commercial category strategies involving market analysis, product roadmaps, pricing, and channel management. Prior roles within Electrolux include Nordic Category Manager for Built-In Kitchen appliances and Project Manager for Business Transformation across APAC & MEA. Jonas's career began with internships at Deutsche Bank and Schaeffler. Educational qualifications include an MSc in Management from The University of Edinburgh, Executive Education in Product Strategy from Northwestern University's Kellogg School of Management, and a BSc in Psychology from Universität Salzburg, The University of Hong Kong, and University of Galway.