KW

Katrin Wrede

LA Innovation Strategy & Category Head

Katrin Wrede is a seasoned professional in innovation strategy and management, currently serving as the LA Innovation Strategy & Category Head at Electrolux since September 2022, where responsibilities include leading the innovation agenda for the Food Preparation Business Unit and overseeing portfolio management. Prior experience includes a role as Front End Innovation Head for Adult & Feminine Care at Kimberly-Clark from July 2018 to September 2022, focusing on innovation strategy and disruptive innovation in LATAM. Wrede's career began at Unilever, progressing through various roles from Innovation R&D Coordinator to Senior Technology and Innovation Manager, demonstrating expertise in category management and project risk assessment. Additionally, Wrede contributes as a mentor at K3 People & Innovation, specializing in innovation mentoring, leadership development, and business model development. Educational qualifications include a Master of Business Administration from Fundação Dom Cabral and an Engineer's degree in Chemical Engineering from Universidade Federal de São Carlos, among others.

Location

Brazil

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