Raysa Merege

Raysa Merege is an accomplished marketing professional with extensive experience in media activation and brand management, currently serving as LATAM Media Activation Supervisor at Electrolux Group since October 2020. Raysa leads a team responsible for managing over 18 D2C stores and driving brand activation initiatives while optimizing media strategies to enhance revenue and cost efficiency. Previous roles include LATAM Media Coordinator and Senior LATAM Media Analyst at Electrolux, and a Media and Branding Analyst at Grupo Boticário. Raysa's educational background includes ongoing studies in Marketing and Communication, Strategic Planning at ESPM and an Executive Program in Strategic Marketing Management at Ohio University, along with a Bachelor's in Advertising and earlier studies in Mechanical Engineering.