Roberta Moraes

Roberta Moraes is a digital product management professional with over 15 years of experience specializing in Martech, CRM, and consumer experience. They have led multidisciplinary teams and managed global projects, focusing on customer engagement and loyalty programs. Roberta's expertise includes developing data ecosystems and utilizing Generative AI for content optimization. Currently, they oversee multiple websites and digital initiatives at Electrolux, integrating complex platforms to enhance customer experiences across Latin America. Roberta holds an MBA in Marketing and is pursuing further studies in Technology Management and Organizational Transformation.