Simone Scifo

Simone Scifo is an experienced Marketing Manager with a strong background in customer relevance, marketing automation, and customer excellence. They currently serve as the Head of Loyalty Marketing at Electrolux Group and a part-time lecturer at MBSZ - Marketing & Business School Zürich AG. With over nine years of experience in the ICT sector and expertise in campaign management and customer experience management, Simone has worked with multiple prominent companies, including IBM and Sunrise Communications AG. In addition, Simone holds a Bachelor of Science and a Master's in Advanced Studies in Customer Excellence from Hochschule für Wirtschaft Zürich, along with ongoing studies in Marketing Automation, Customer Experience Management, and Customer Intelligence.