Wesley Saikawa

Wesley Saikawa is a Design Lead at Electrolux, specializing in CMF strategy and brand identity, where they drive innovation through human-centric industrial design and artistic vision. Previously, Wesley served as a Senior Industrial Designer at Electrolux from 2018 to 2021, leading multidisciplinary teams to enhance consumer experiences and brand value. They also held various leadership roles focused on brand expression and surface design, contributing significantly to product consistency and market presence in Latin America. Wesley's education includes a Postgraduate Degree in People & Business Management from ESIC Business & Marketing School and a Bachelor's degree in Product Design from Universidade Federal do Paraná.