Andy Lee is a highly versatile performance media buyer with over 10 years of experience in the mobile ad tech and gaming industry. They served as Director of User Acquisition at Big Run Studios Inc. from 2020 to 2023, managing key apps like Blackout Bingo and honing skills in campaign execution and marketing analytics. Andy has also held senior roles at Tencent America and PLAYSTUDIOS, where they drove user growth for major gaming titles. Currently, they are a Senior UA Manager at Electronic Arts, focusing on user acquisition strategies. Andy earned a Bachelor of Science in Marketing from San Jose State University from 2005 to 2010.
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