Devin Bennett is an experienced marketing professional with a focus on player engagement and brand development in the gaming industry. Currently serving as the Director of Global Player Marketing for Apex Legends at Electronic Arts (EA) since November 2010, Devin leads comprehensive marketing activations and strategic insights to enhance awareness and engagement. Previous roles at EA include Sr. Global Marketing Activations Lead for Apex Legends and Global Campaign Lead at Respawn Entertainment, where Devin developed integrated brand strategies for Titanfall titles. Additionally, as Global Integrated Communications Lead, Devin contributed significantly to the marketing campaigns for Battlefield 3 and 4, driving remarkable sales growth. Prior experience includes Head of Communications at 4mm Games and Sr. Global PR Manager for EA Games, establishing strong relationships with key industry developers. Devin began a career in public relations at Rockstar Games. Educationally, Devin holds a Bachelor's degree in Art History from Kent State University.
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