Eric Lynch has extensive experience in marketing and analytics, with a notable history at leading companies in the technology and entertainment sectors. At Activision, Eric established and expanded the CRM function, eventually taking on responsibilities for Consumer Analytics and big data as VP. Eric held various significant roles at Amazon, including Director of Lifecycle Marketing and multiple positions at AWS focusing on data and marketing technology. At Electronic Arts, leadership was demonstrated as VP of Global Franchise Ecosystems for EA Sports FIFA and currently as VP of Technology. Earlier roles included marketing positions at P&G, Blizzard Entertainment, and dunnhumby, where Eric led strategies and teams to enhance marketing effectiveness. Eric holds a BS in Finance from Berry College and an MBA in MIS & Strategy from The University of Alabama.
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