John Trayers is a subscription growth leader with over 20 years of experience scaling consumer-facing businesses from startup to significant revenue. Currently, they are focused on exploring mission-driven opportunities where they can leverage their expertise in audience development and retention strategies. Notable achievements include driving 300% revenue growth for EA's digital PC category and successfully launching a multi-million subscriber service. John has held various leadership roles across different organizations, including founding SMOG Consulting and leading e-commerce strategies at Great Useful Stuff. Educated at the College of the Holy Cross with a BA in Philosophy, John is passionate about creativity, storytelling, and serving others, particularly within the realms of education and social impact.
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