Michelle B.

Michelle B. is an experienced marketing professional specializing in employer brand and influencer marketing. Currently serving as the Employer Brand Marketing Manager at Electronic Arts since March 2022, Michelle previously held the role of Influencer Marketing Manager for the Energy Category at PepsiCo from May 2021 to March 2022. Prior experience includes positions at Samsung Electronics America as Influencer Marketing Associate Manager, where responsibilities encompassed developing influencer activations, contract negotiations, and project management for retail marketing. With a strong foundation in marketing and event coordination, Michelle's career journey began with various internships, including entertainment and social media roles, and is supported by a Bachelor of Arts in Political Science from UCLA.