Mike Barwise

Mike Barwise is a Design Director with over 23 years of experience in game design, directing, and team leadership. They have worked on more than 40 titles across platforms including mobile, console, and VR, contributing to notable franchises such as The Sims, Harry Potter, and Transformers. Currently, Barwise leads design direction for The Sims FreePlay at Electronic Arts, managing a team and evolving the game's live operations. They have previously held significant roles at companies like King, Aardman Animations, and Bandai Namco, and have received recognition as the 'Mentor of the Universe' from UKIE in 2016. Barwise is known for their ability to align business needs with creative solutions and for mentoring emerging talents in the industry.