Rob Hole

Rob Hole is an accomplished Executive Producer at Electronic Arts (EA) since May 2013, leading the User Generated Experiences program and overseeing the development of technology and processes for creative gaming experiences. With a strong background in product management, Rob has held several key positions, including Sr. Director of Product Management and Director of Product Management, where responsibilities encompassed managing teams focused on multiplayer technology and product portfolios related to matchmaking and game management. Rob's experience includes developing live services supporting over 100 AAA games, with expertise in cross-functional strategies and player engagement mechanics. With a foundation in software engineering from the University of Victoria and a BSc in Math and Physics from the University of Calgary, Rob began their career as a software engineer and programmer, contributing to innovative solutions and tools in the gaming industry.