Rob McBroom is an experienced professional in web production and content strategy, currently serving as Lead Web Producer and Product Manager for Electronic Arts since October 2021. Rob's responsibilities include managing the corporate website and two video games, overseeing project roadmaps, gathering stakeholder requirements, and collaborating with UX designers to enhance website functionality. Prior to this, Rob held various roles including Content Strategist at HSBC, where oversight of content initiatives for multiple regions was key, and Content Strategist at Pacific Prime, where a significant SEO-oriented content marketing strategy resulted in substantial lead increases. Educational credentials include a Bachelor of Commerce in Business Management and a diploma in Hotel and Restaurant Management from the University of Victoria and the Southern Alberta Institute of Technology.
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