Ryan Tofte is a data-driven and versatile leader currently serving as the Director of Data & Analytics at EA SPORTS FC, where they develop and implement innovative data strategies while fostering talent across data, analytics, and data science. Previously, Ryan held positions at Best Buy Canada, including Head of Data & Analytics for eCommerce, Marketing & Marketplace and Senior Manager of eCommerce Digital Retail, where they led teams and drove strategic initiatives to enhance digital performance. Ryan's background in marketing is supported by degrees from Simon Fraser University and University College Dublin.
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