Tim Richter

Tim Richter is an experienced Merchandising Manager currently leading Global Brand Management for EA SPORTS FC at Electronic Arts. With a demonstrated history in the sporting goods industry, they possess skills in range planning and product life cycle management. Tim has lived, studied, and worked in various countries, including Germany, the USA, the Netherlands, and Hong Kong, which contributes to their broad international perspective. Previously, they held key roles at adidas, where they managed merchandising strategies and cross-regional marketing initiatives. Tim also completed a Bachelor of Science in International Business Administration from the Rotterdam School of Management, along with an international business program at The Chinese University of Hong Kong.