Lysbeht C.

Lysbeht C. is a Growth Marketing Leader and Strategist with over 8 years of experience in demand generation and go-to-market strategies across various sectors, including Fintech, SaaS, and Tourism. They have held positions such as Head of Content at Crehana and currently serve as Líder de Mercadeo at GSE Gestión de Seguridad Electrónica S.A. where they direct a comprehensive marketing strategy. Lysbeht has successfully designed end-to-end growth engines, integrating creativity with data-driven approaches to enhance customer acquisition and retention. They hold degrees in Mass Communication from UNIMINUTO Colombia and Communication Sciences from Universidad de Congreso.