Sidney O.

Sidney O. is an accomplished sales leader with extensive experience in the display graphics sector, currently serving as Sr. Sales Director for EFI since August 2012, overseeing revenue and profit targets across Benelux, Nordics, CEE, and MEA. Prior to this role, Sidney held the position of Sales Director for Display Graphics in Benelux and Southern Europe. Experience at HP as Sales Manager for France’s industrial Sign & Display involved direct sales of high-value products. Earlier in the career, Sidney was Sales Director at Xerox, responsible for revenue and profit through both direct and indirect sales teams for wide format printers in France. Academic credentials include an Executive Master in Management, Strategy, Leading Innovation & Change from Université Paris Dauphine - PSL, completed in 2013.