Sofi Lundeborg is currently the Chief Strategy Officer at Eleda, having taken on this role in 2025. Previously, Sofi served as Vice President of Innovation, Brand, and Marketing at Billerud from 2018 to 2025, where they held various leadership positions including Senior Director of Commercial Excellence and Group Head of Strategy. Before that, Sofi was a Senior Engagement Manager at McKinsey & Company from 2011 to 2018 and worked as an Operations Specialist at Vattenfall in 2007. Sofi holds a Master of Science in Industrial Engineering and Management from KTH Royal Institute of Technology and studied Mathematics and Theoretical Physics at Stockholm University.
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