James W.

James W. is an experienced sales and operations professional in the fitness industry, currently serving as the Regional Sales Manager for Eleiko in the Middle East. James has a proven track record in managing business operations, key account development, and brand positioning, particularly in the UAE and Saudi Arabia. Achievements include securing key accounts across various sectors, delivering multi-million dirham projects, and enhancing distributor relationships. Prior roles include General Manager at Crossfit Alioth, where membership and revenue growth were significantly achieved, and MENA Regional Manager at WIT Fitness, driving expansion and retail strategies in the Middle East. James has also held positions in brand management and sales training with notable companies such as Wolverine Worldwide and Up & Running UK, showcasing a strong background in team leadership, market strategy, and operational excellence. James holds a BA in Business Management Studies from Leeds Beckett University.