Matt C.

Matt C. is an experienced professional with a background in various industries. Matt started their career in 2005 as a Research Manager at IMG, where they developed a sponsorship evaluation model to measure sponsorship activity and fan affinity. In 2008, they joined Vision Critical as a Director, Global Client Strategies, where they worked across North America and EMEA and secured strategic partnerships with major brands. In 2013, Matt became the CEO of Element Human, focusing on making the digital world more human-centric through ethical human measurement using machine learning and sensors. In 2017, they also served as an AI Think Tank Council Member at BIMA, helping businesses unlock the potential of AI technologies.

Matt C. attended the Royal College of Art - Executive Education in 2021, where they participated in a Service Design Masterclass focused on Industrial and Product Design. Prior to that, they completed their Bachelor's degree in Human Kinetics, Sports Marketing at The University of British Columbia from 2001 to 2004. Additionally, Matt obtained several certifications from Section4 in May 2022, including the Section 4 Certified Complete Manager and Section4 Certified Storytelling.