ElementalTV
Shafi Mustafa is a seasoned executive with extensive experience in strategic leadership and revenue generation within the media industry. Currently serving as Chief Strategy Officer at ElementalTV and Chief Revenue Officer at Adoppler, Shafi has also held pivotal roles such as CEO and Co-Founder at Savveo and OverstockAds. Previous leadership positions include Managing Director at SMMC Studios and Managing Partner at KEA Marketing + Advertising, as well as National Program Director at Segmented Marketing Services Inc. Shafi Mustafa's educational background includes studies at Wake Forest University and the SC Governors School for Science & Mathematics.
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ElementalTV
ElementalTV, founded in 2020 and headquartered in Pasadena, CA, is pioneering the future of CTV ad tech with a comprehensive suite of solutions designed specifically for CTV publishers. ElementalTV empowers publishers to unlock the full value of their inventory through advanced audience data capabilities, direct audience curation, and transparent programmatic transactions. By continuously innovating and leveraging cutting-edge technology, ElementalTV is driving the evolution of CTV, enabling publishers to maximize revenue and deliver targeted, data-driven advertising experiences.