Gerjan van Laar

Gerjan van Laar currently serves as the Global Head of Segment Management at Elementis Global since August 2022, having previously held positions including Global Marketing Segment Manager for Architectural. Prior experience includes serving as Marketing Segment Manager for Architectural at Covestro and at DSM, as well as a Marketing Segment Manager in the building and construction market at Van Wijhe Verf B.V. Gerjan's responsibilities have encompassed strategic marketing planning, new product development, and brand positioning, with a focus on the architectural sector across EMEA and NMA. Gerjan also contributed to establishing a business intelligence division at Royal Van Wijhe Verf to enhance fact-based decision-making. Educational qualifications include a Bachelor of Business Administration from Windesheim and additional marketing certifications from NIMA and Vlerick Business School.