Personal health and wellness is a market on the rise. Taking ownership of health and wellbeing is a consumer trend which has continued to accelerate in recent years. For companies operating in this market, this rise in consumer interest and purchasing power presents a tremendous opportunity.Founded in 2020, Elevate has developed a platformdesigned to use individual health data to tailor consumer diet and lifestyle decisions. Customers take Elevate's at-home blood tests, which are then sent to the Elevate lab, analysed, and used to create a picture of an individual's health. From this, Elevate's AI-driven app monitors the individual's health and suggests ways in which they might improve it.

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