Lipika Roy is an accomplished marketing and sales operations professional, currently serving as Associate Director of Marketing at Elevate since September 2022. Previously, Lipika held multiple roles at Elevate, including Associate Director of Sales Operations and Sales Operations Manager from October 2017 to May 2021. With experience as Senior Marketing Manager and Marketing Manager at Integreon from January 2016 to October 2017, and Project Lead, Marketing at Grail Research (a division of Integreon) from August 2010 to March 2016, Lipika has developed a strong foundation in client servicing and business development. Early career experience includes an Account Manager position at Fever 104 FM, focused on media sales and client activations. Lipika holds a PGDM in Marketing and Finance from New Delhi Institute of Management and a BBA from Guru Gobind Singh Indraprastha University. Key accounts managed include Pepsi Co., Idea Cellular, Cisco, and Lufthansa Airlines.