Ali Brady

Ali Brady is a seasoned professional in customer experience, digital design, and service design, currently serving as the Head of Customer Experience at Elexon. With a rich career spanning various leadership roles, including Head of Service Design at EDF Energy and Head of Design Operations at LSEG, Ali has consistently focused on empowering teams and driving efficiency through user-centered approaches. Additionally, Ali's background includes over a decade at British Airways in communications and marketing. Ali's academic journey includes ongoing studies in Business, French, and Spanish at the University of Central Lancashire.