Bethann Buddenbaum

Bethann Buddenbaum is a leader in driving digital transformation and enhancing customer experiences through social media and community care. With a rich background in digital marketing, they currently serve as the Associate Director of Social Media Operations and Strategy at Eli Lilly and Company, where they oversee the Social Care Center of Excellence. Previously, Bethann held various roles at organizations such as BoxCrush® and the Indianapolis Museum of Art, and they also managed teams at the X PRIZE Foundation. They earned their degree from Pepperdine University and founded Define Cool marketing, establishing themselves as an expert in connecting organizations with their audiences effectively.