Federico Panizzi

Federico Panizzi is the Assistant Vice President and Chief Marketing Officer for the Italy Hub at Eli Lilly and Company, where they lead the strategic transformation of marketing and digital capabilities across Italy and Central-Eastern Europe and Israel. They previously held significant roles at major companies, including Head of CRM & Data Monetization at RCS MediaGroup, where they developed advanced data-driven marketing strategies, and Vodafone, where they oversaw consumer mobile marketing and digital strategy. Federico began their career as a Business Analyst at Accenture and has a Master’s degree in Engineering from the Università degli Studi di Padova.