Laura Cheetham

Executive Director, Business Insights and Analytics

Laura Cheetham has extensive experience in business insights, analytics, and media management within the healthcare and pharmaceutical sectors. Laura began a career at WXRT-FM as a marketing/promotion intern before progressing through various roles at Starcom MediaVest Group, ultimately serving as Associate Director. Laura's tenure at Eli Lilly and Company includes multiple leadership positions, with current responsibilities as Executive Director of Business Insights and Analytics and previous roles focused on advertising and media services in neuroscience, diabetes, and oncology. Laura's expertise encompasses personalization capabilities, omnichannel analytics, and dynamic targeting for detailed consumer engagement.

Location

Indianapolis, United States

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