Lorena Morales

Lorena Morales is an accomplished creative professional with extensive experience in brand identity transformation and strategic storytelling across multiple industries. As the Global Art Director at Kiwanis International from 2000 to 2004, Lorena successfully enhanced brand alignment and increased volunteer mobilization across three continents. Lorena later served as Global Creative Services Manager at Koozie Group from 2004 to 2013, where leadership encompassed creative vision and team management in the Americas and Europe. From 2013 to 2018, Lorena held the role of Creative Director at Masonite®, establishing innovative design strategies and overseeing creative processes. Currently, as Senior Creative Director at Eli Lilly and Company, Lorena focuses on creating engaging consumer conversations through original brand-inspired storytelling.