Rob Holmes

Rob Holmes serves as the Associate Vice President of Global Pricing, Reimbursement, and Access at Eli Lilly and Company, focusing on payer insights, new product planning, and business development across multiple global markets. With extensive experience in payer marketing and health economics, Rob previously held senior roles at Eli Lilly, including Senior Director and Global Director of Price Reimbursement and Access. Having begun their career as a Principal/Senior Staff Pharmacist at the Royal London Hospital, Rob has developed a strong background in pharmaceutical consultancy and government affairs. Rob holds qualifications from the University of Aberdeen, the University of London, and the University of Bath.