Trusha Patel

Trusha "Tru" Patel is a marketing professional with extensive experience in the pharmaceutical industry, focusing on consumer marketing, market research, and communications. Currently serving as an Associate Director at Eli Lilly and Company since 2022, Tru leads the consumer launch strategy for pre-launch prostate cancer initiatives. Previously, they held several key roles within Eli Lilly, including positions that supported multiple brands in Alzheimer's disease and breast cancer, where they fostered innovative marketing approaches. Tru is also pursuing an EMBA Global at Columbia Business School and holds degrees in International Management, Spanish, and International Strategy from Butler University and Zeppelin University. Recognized as a Team Lilly Ambassador, Tru is known for their ability to innovate, accelerate, and deliver results.