Joke Beel is a seasoned transformation professional currently serving as a Senior Strategy & Transformation Manager at Elia Group since May 2024, focusing on the execution of strategic initiatives. Previously, Joke held the position of Head of MaaS and New Forms of Mobility at BUSTIB-MIVB from September 2019 to April 2023, responsible for developing a Mobility-as-a-Service application mandated by the Brussels government. Prior experience includes roles at Orange Belgium, where Joke served as Head of Mobile Wholesale and Roaming, managing P&L and business development, as well as holding several marketing positions focused on customer interactions and partnerships. Earlier in career, Joke worked at Telenet as Manager of Business Development. Academic qualifications include a Business Sustainability Management degree from the University of Cambridge and a Digital Transformation Programme certificate from Vlerick Business School.
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