James Louter is an experienced leader in commercial strategy and revenue growth, currently serving as the Head of Strategic Partnerships at Elixirr. They possess a strong background in the sports industry, having previously held roles such as Head of UK & European Business Development at DotModus and Director of Corporate Donor Relations at Qhubeka. With a solid record of developing and implementing commercial strategies, James is dedicated to nurturing relationships that support communities across the sports landscape. They also hold a degree in Data Analytics in Sport from the Johan Cruyff Institute.
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