ELSE is a contemporary lifestyle brand that creates effortlessly elegant, hand-crafted lingerie for modern women for their everyday life. 

Every ELSE piece is designed by the founder and chief designer Ela Onur and her team at the in-house ELSE Atelier based in Istanbul, with exceptional craftsmanship and artistry. 

Company was founded in 2007. Today ELSE is available globally; US as the leading market and continuingly growing in Europe: UK, Germany, Austria, Spain, Belgium and more across 100+ retail stores – inclusive of worldwide department stores like Nordstrom, Bloomingdales, Selfridges, as well as independent small boutiques and multi-brand online luxury stores. 

The ELSE spirit is effortlessly elegant, timeless and true. Distinctive and personal, ELSE celebrates beauty for the everyday, through harmonious balance of form and function, style and substance, grace and strength, aesthetics with comfort. Reflecting confident modern femininity. 

www.elselingerie.com

ELSE Lingerie

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ELSE Lingerie

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