Yafaa A.

Yafaa A. has a diverse work experience spanning various roles and industries. Yafaa is currently working as the Head of Marketing at Elsewhen, where they are involved in a unified process that combines strategy, design, and engineering. Yafaa is passionate about collaborating with ambitious leaders to solve challenges and create practical guidance for organizations.

In addition, Yafaa is a Marketing Advisory Board member at HotTopics.ht, a global community of C-level executives. Yafaa is also the Founder of Mind Narrative, a London-based creative company that focuses on the power of storytelling.

Yafaa's experience at Telstra Purple as the EMEA Marketing Lead for the Data & Analytics and Strategy & Digital Transformation domains allowed their to create and implement audience-driven marketing strategies that accelerated the growth of these domains. Yafaa also founded Data Journeys, building communities from scratch.

Furthermore, Yafaa has contributed to the Institute of Business Ethics as an Executive Member, where they promoted ethical business behavior in the digital age. Yafaa has also worked as a Global Strategic & Product Marketing Manager at PCCW GLOBAL, where they developed and executed marketing strategies for the UCaaS business unit.

Yafaa's work experience also includes roles such as Planned Summer Break with the USAID Jordan Competitiveness Program, Marketing Research Analyst at M-Brain Group, and Global Marketing Manager at Consensio.co. Yafaa has a passion for international relations, market research, and cultural awareness.

Overall, Yafaa's work experience reflects their expertise in marketing, strategy, and building communities, with a focus on utilizing technology and creativity to drive positive impact for organizations.

Yafaa A. has a diverse education history. In 2010, they began their studies at the University of East London, where they obtained a Graduate Certificate in Business and Management with a first-class distinction (73%). Their coursework included subjects such as HR, Marketing, Management, and Entrepreneurship. Yafaa continued their education at the same university in 2012, earning a Master of Science in International Business Management with a first-class distinction (72%). Their field of study focused on International Business.

In addition to their university education, Yafaa A. pursued Chinese Studies at the Shanghai International Studies University in 2014, obtaining a certification in HSK (Hànyǔ Shuǐpíng Kǎoshì).

Yafaa A. has also obtained several certifications in various fields. Some notable certifications include the DSA™ Foundational Courses from Data Story Academy™ in December 2022, Delegating From a Distance from LinkedIn in September 2021, and Digital Body Language from LinkedIn in September 2021. Yafaa has also received certifications from HubSpot, including Advanced Social Media Strategy Training and Certification, Content Marketing, Contextual Marketing Certification Course, Digital Marketing, Email Marketing, Frictionless Sales, Growth-Driven Design, Inbound, Inbound Marketing, Inbound Sales, SEO, Sales Enablement, and Sales Management Training: Strategies for Developing a Successful Modern Sales. Additionally, they obtained certifications in HubSpot Marketing Software in July and June 2021. Yafaa A. further expanded their knowledge with the completion of the Fundamentals of Neuroscience course offered by HarvardX - An Online Learning Initiative by Harvard University through edX in November 2020.

Overall, Yafaa A. has a strong academic background in business, management, international business, and Chinese Studies, supplemented by a range of certifications in various fields.