Daniela Rotar is a seasoned finance professional with extensive experience in commercial finance and team leadership. Currently serving as a Senior Grow Finance Manager at eMAG since June 2022, Daniela is responsible for developing business cases and providing decision support focused on margins and profitability analytics while leading a team of eight. Previously, Daniela held several roles at eMAG, including Marketing Commercial Finance Manager and Senior Finance Business Partner. With a comprehensive background in finance gained through positions at Vodafone and ALTEX Distribution SRL, along with an early career at Petrom, Daniela has developed expertise in budget planning, financial analysis, and strategic business planning. Daniela holds a Bachelor's degree in Banking and Stock Markets, Accounting and Finance from Universitatea „Alexandru Ioan Cuza” din Iași.
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