Celerina Basbas-Caiquep is an experienced marketing professional currently serving as an Associate Campaign Manager at EMAPTA since July 2022, where responsibilities include executing paid initiatives across social publishers and programmatic platforms, optimizing for return on ad spend (ROAS) and customer lifetime value (LTV), and participating in process-building for efficiency and improvement. Previously, Celerina worked as a Product Specialist at Cognizant from July 2018 to August 2022, generating impactful business reports and managing Salesforce issues. Earlier roles include Digital Marketing Specialist focused on Google My Business and Adwords at Teledirect Telecommerce from May 2016 to December 2017, and Customer Care Executive at SHORE Solutions Inc. from April 2014 to December 2015. Celerina holds a Bachelor of Arts degree in Communication Arts from the University of Perpetual Help System DALTA, completed in 2009.
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