Max Willens

Max Willens is a seasoned journalist and analyst with extensive experience in media and content strategy. Currently serving as a Senior Analyst at EMARKETER since February 2022, Max previously held several impactful roles at Digiday, including Senior Editor for Research and Features, Senior Reporter, and Platforms Reporter from August 2016 to February 2022. Prior experience includes writing about the economics of the entertainment business at IBT Media, contributing to Advertising Age, and developing social media strategies for high-profile clients at Abrams Research. Max began their career in editorial positions with Magnet Media Films and The Daily Swarm, complemented by a Master of Arts in Journalism from CUNY Graduate School of Journalism.